The methods of advertising can be listed as under:
- Print Media: News papers are the major source for reachability. But the pricing depends on the readership the news paper has. Not necessary if you publish it will reach out to all target audience. At times excessive advertising makes do irritates.
- Television: Almost all TV channels surviving because of advertisement revenue. But in today’s trend remote control is the real culprit which helps viewers, to switch channels once the advertisement starts. Again it is not sure whether the target audience are reached or not. Worst part is several advertisement don't have any logic and are just advertised to spend the allocated budgets. Teleshopping is there, but again too-much time taken for every product.
- Internet: Unless otherwise, you search for the product you will never come to know about it. Best bet would for B2B business. But again creating awareness about the presence to target audience The advertiser has to reach out. But cost benefit.
- Telemarketing: Mostly not accepted as a successful method as the time is the key factor for the tele callers. SMS- To best of my knowledge, mostly deleted even without going through.
- Outdoor advertising: The banner, poster, hoardings etc etc are fine, but limited only to the local not a wide spread advertising to reach large number of audience.
- Trade shows & Exhibitions: Is one of the good place to attract target audience, but again it will have limited reach as it takes place in one city where visitors are mostly from nearby places to visit subject to time availability.
- Field Sales & Marketing: Good for industrial (B2B) products, where the sales and marketing person finds out the target customer and reach him with appropriate information. On techno-commercial evaluation the product is accepted or otherwise. Again the segment is classified in to two as Cut Edge Technology Products and Matured Products
- Word of Mouth(WOM) This is the right advertising tool. But to best of my knowledge, no advertising companies or Brands has ever explored this opportunity perfectly and successfully. To be successful, it is a must that the product should perform true to itself.